Talk to Magie

Succeeding Against The Odds:

This is Dr. Magie Cook’s Story

Award-winning business leader and keynote speaker Dr. Magie Cook energizes audiences to face challenges at work and in life head-on to unlock hidden opportunities. Her presentations captivate, inspire, and motivate teams to discover their inner strength to overcome obstacles with using mind optimization strategies.

As a successful Latina businesswoman, Magie was the CEO and founder of Maggie’s All-Natural Fresh Salsa’s & Dips, a company that grew into a multi-million-dollar business within 4 years and distributed products across 38 states to major supermarkets such as Wal-Mart, Sam’s Club, Whole Foods, and many more.

Her personal journey to success didn’t come easy. From her childhood and throughout her young adulthood, Magie had to overcome a number of economic and business setbacks that forced her to get resourceful and look for other paths to reach her goals. This is her story.

Watch Magie’s Story

Journey From Mexico
to the U.S.

Magie, whose birth name is Magdalena De La Cruz Cook Garcia, grew up among 68 other children in an orphanage in Mexico.

As a child, she taught herself how to play basketball and was selected to play on the Mexican National Team. However, she broke her collarbone and missed her opportunity.

She eventually was able to immigrate to America on a basketball scholarship at the University of Charleston. While there, she started to make fresh salsa for her friends. Word spread of her delicious recipe, she began to receive requests from professors and other staff for a batch.

After graduating university and when she was struggling to find a job and make ends meet, she became homeless. A friend later, entered her in a Fresh Salsa competition for the State of West Virginia.

Magie won the contest unanimously. She was gifted $800 to start her business, and the beginning stages of Maggie’s All-Natural Fresh Salsa’s & Dips was born.

Building a Business
From the Ground Up

As a new college graduate with limited resources and business experience, Magie took the $800 and made a rough business plan.

Through perseverance, a lot of passion, and an inner drive to keep going despite many challenges that halted momentum, Magie cold-called hundreds of grocery stores and worked to expand the distribution of her products nationwide.

She learned first-hand the ins and outs of production, distribution, building a talented team, cultivating a positive company culture, driving sales, and consumer marketing, along with many other lessons that come along with growing a business.

In 2015, at the height of its success, her company sold with Garden Fresh to Campbell’s Soup for $231 million.

Giving Back and Helping Business
Leaders Grow

After Magie sold her company, she shifted her focus toward giving back to the community that helped raise her.

She returned to Mexico to serve as the US Program Director of the Give New Life Orphanage, where she grew up. During her tenure, she focused on the generational problem of human sex trafficking, and lead a team to help rescue 31 Mexican children from the Cartel and sex trade.

Today, Dr. Magie shares her story with corporate audiences and teaches them the research-backed strategies she uses to stay mindful and build resilience during times of change.

As an inspirational keynote speaker, business expert, and author, Dr. Magie has spoken to many Fortune 100 and 500 companies to show their leaders how to leverage their personal strengths to discover opportunities for growth.

Awards & Recognition

  • Doctor of Laws (Honoris Causa) – The University of Charleston, 2022
  • Hall of Fame – National Association of Women Business Owners, 2022
  • Woman of the Year – Hollywood Dreams International Film Festival, 2019
  • The Nobel Entrepreneurial Prize ‘Presea Jose Tocaven’ –  La Voz de Michoacán, Mexico, 2015
  • The University of Charleston’s Gallery of Achievement Award – The University of Charleston, 2015
  • West Virginia’s ‘Generation Next 40 under 40’ Distinguished Business Success – State of West Virginia, 2013
  • Small Business Administration Young Entrepreneur of the Year Award – The Small Business Administration, 2009

Select Clients


Why do some people find success while others miss opportunities despite facing similar obstacles? Get your FREE copy of Decoding Success: The 3 R’s of Highly Successful People to learn Magie’s no-fail strategies for success regardless of your goals. (Spanish-version included!)

"*" indicates required fields

This field is for validation purposes and should be left unchanged.